Reva Beauty Inc. showcases its 2024 annual report through a unique and iconic approach. Pioneering themselves as a disruptor in the beauty industry, they ensured that their report followed suit — standing out against their competitors. Utilizing experimental type, collaged imagery, and shocking colors, this highly informational report is disguised as a high-fashion publication with an edge.

This editorial, daring concept allowed the content to transform from a rudimentary, stripped-down report into an eye-catching narrative that expressed Reva’s brand values of expressing one’s self through makeup.