Nineth Sense is a unique spin on typical cat food brands in the market today. Inspired by the stigma surrounding black cats, I wanted Nineth Sense to take on an edgy and electric identity as a brand that is defiant against this cruel myth. By choosing bright neon colors, I aimed for the packaging to stand out on shelves as well as allude to a Halloween-esque visual, calling back to the connection between black cats and the holiday. This connection is also the reason for the witchy undertones of the brand’s advertising and the supporting patterns which loosely resemble tarot card illustrations.